Parking for a dime per hour will no longer be available from next year in a
number of Amsterdam shopping streets. The 10-cent zones were introduced hoping
to attract more shoppers But according to the municipality this has had no
effect at all. In Bilderdijkstreet and 1st C. Huygensstraat instead of the
10-cent rate the standard rate will be applied again. Near sportsfields in Amsterdam
East the 10-cent areas are maintained. The 10-cent zones were introduced to
attract shoppers by car without having to pay the regular (higher) rate .
Licensees were not allowed to park their car during shopping hours in these
zones. After shopping hours the normal rate would apply again. Since one can
only park their car for one hour, long-term car parking was excluded. This was
supposed to attract many visitors to this favorable tariff. The idea was that
in this way a more favorable economic climate would be achieved for retailers
and other businesses. However, research proves that this is not the case. The
effect on the number of cars parked and hence the number of car traffic
movements proved very limited. Hardly any difference was found between the number
of cars park in the 10-cent zones and the reference streets. Source: Verkeerskunde
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