Tuesday, April 6, 2010

e-Bike Market becomes Mass Market

The recently formed British Electric Bike Association (BEBA) is predicting dramatic growth for the UK e-Bike market this year, with further sales acceleration in the years to come. Halfords, Evans Cycles, Tesco and Argos are all selling and promoting e-Bikes in the UK while BEBA is about to start a major promotion of e-Bikes to independent bike dealers. “We are confident that sales jumped from 15,000 in 2008 to over 20,000 in 2009 and I predict the UK will hit 30,000 units quite comfortably in 2010,” says BEBA secretary and co-founder Mark Loveridge. Loveridge works for Ultramotor who recently pulled off a major e-Bike coup by doing a deal to sell two of their products in Halfords’ shops throughout the country. Ultramotor are now supplying Halfords with two models of Urbanmover e-Bikes; the UM ‘Electric Mountain Bike’ at GBP 849.99 and the UM Sprite at GBP 649.99. Halfords have actually been selling both Urban Movers via their website since last summer, but only put them in their shops in March 2010, complete with publicity posters. Read further in Bike Europe