Electric Youth

A market survey, for which 30,000 households in the Netherlands were interviewed, reveals that the advent of electric bikes is turning the Dutch bicycle market upside down. This multi-client survey asked who is already owner of an electric bike; who’s to buy one; why people are buying e-bikes and what they consider important when buying an e-bike. Despite the fact that already some 700,000 are sold the survey says that the market will continue to grow in the coming years. The large-scale market survey reports that in particular buyers in the age group under 55 years are about to enter the e-bike market. They will present a boost in sales. The survey says that in the next years over 40% of the e-bike sales will take place by consumers who are younger than 50 years. This is an increase of 15% compared to the current market situation. In its press release Sparta cheers: “Finally the e-bike market is rejuvenating!” In larger cities the rejuvenation is expected to take place a little faster than in the rest of the Netherlands, but will be noticeable everywhere. The new e-bike buyer intends to use his bike regularly; about half of them even daily. In particular for short city trips (about 75% of all cases). Read on in Bike Europe. The complete report is available at TNS NIPO.