Cycling promotion in Amsterdam

The Fietsbazaar project challenges entrepreneurs to make a plan to promote bicycle use among residents of Nieuw-West and simultaneously train youth as bicycle repair people . The project seems to be part of a small boom in social bicycle projects. The entrepreneur with the winning plan will receive 10,000 euro in seed money, plus coaching and affordable shop premises for one year. Bureau Beehive explains that the idea is not to pamper the entrepreneur: “The award is meant to give the entrepreneur an opportunity to develop under favourable conditions during the first year. However, candidates will eventually be judged by their expertise and sound plan, but of course also by their original plans for the (new) role of cycling within the district. The entrepreneur will have to manage on his own, and we’ll judge him on that.” The main objective is to get more people on bicycles in the district, where bicycle use is much lower than in the more centrally located districts. In addition, the entrepreneurs are expected to achieve social goals. The Fietsbazaar is not the only project that wants to combine bicycle services to social objectives. Read more in Nieuwsuitamsterdam